What are Diwali Gifts?
Diwali is one of the most important festivals in India. It also marks the beginning of the New Year as per the Hindu Calendar. This is why Deepawali has risen in significance as a premier festival where everyone - right from corporates to individuals gift something memorable to clients, employees, associates and potential clients.
This Festival also inspires the spirit of giving among family, relatives, friends, associates, staff members, doctors, close acquaintances, neighbours and loved ones. These are also an all-time favorite media to revive old business relationships and kick start a new one, being a social and nationally celebrated festival like Christmas in the western nations.
They can range anything from a pen, mobile stands, clock, pen stand, office stationary, religious idols, Ganesha clocks, dry fruit bowls, crystal vases, calendars or any other gift with a festive touch.
Why are these Gifts Distributed?
Gifting during Diwali is a tradition. Individuals and families exchange gifts out of custom and love and corporate exchange gifts, thanks to a gesture of extending their relationship with customers beyond business domain. It is a way of thanking the clients for their continuous support and trust with the company.
Who should give these gifts?
Small, medium and large companies distribute Diwali gifts to their clients and business associates. However, any individual, corporate and professional may also use the occasion to strengthen his or her relationship with clients. Gifting during deepawali is not restricted to businesses only; gifts are also given to Doctors and other valued persons as a special gesture to thank them for their support
Whom are these given to?
Large corporate companies in Mumbai distribute Diwali gifts to their clients, colleagues and business associates. However small business firms not only distribute these to clients, business associates and employees, but also to friends and close relatives. Individuals distribute these to loved ones, family, relatives, staff members, friends, colleagues, doctors and business associates.
When are these given?
Diwali gifts are traditionally distributed in person either before or on the festive day itself. The traditional sweets or dry fruits of yesteryears have been replaced by more innovative and imaginative gifts today. These often include utility items like desk sets, pen stands, visiting card holders, table clocks, etc. with the company logo imprinted on it as a reminder media.
Types of Diwali gifts
The range of items that can be gifted on Deepawali is left to one's imagination - however a few popular choices include: Greeting Cards, Pens, Pen stands, customised table clocks, visiting card holders, gift boxes, dry fruit boxes, glass bowls, sweets, jewellery boxes, key holders, name placards for desk, or desk set items. Depending on the budget, one can decide the gift for Diwali occasion. Normally, people like experiment and change their gift every year - to infuse freshness, surprise factor and novelty of choice. This way the range and variety of Diwali gifts keeps growing year by year.
Price range of these gifts
Since companies order gifts in bulk quantity, they generally prefer to keep the price range of these corporate gifts affordable. Secondly, the budget also depends on the profile of the company and the number of gifts to be distributed. When individuals give these gift items to their close ones, budget is not so much of concern as the numbers are much lesser. However, depending on how much they want to spend on their gifts, individuals decide on what to gift on that particular season.
Presentation of these gifts
Being of festive nature, the presentation plays an important role. People pay a lot of attention on the packaging and presentation of Diwali gifts and often these are packed in individual boxes and tastefully wrapped in colourful paper. People who realise the benefits of good presentation, do not hesitate to spend little extra on the packaging. This is packaging of Diwali gifts also reflects the corporate image and identity of the company. Good presentation creates the right impact and helps make the gift more memorable.
Customised Diwali gifts
In today's competitive market, every one desires to create a good brand name for their products or their company. Businesses therefore aim to attract clients by providing unique and extraordinary Deepawali gifts. These items are often customised with the company logo that helps companies make a direct impression on the customers' minds. It also helps the company or brand to enhance brand appeal, recall and help in brand building. Customised Diwali gifts thus serve as essential tools for marketing and advertising alongwith playing their customary festive role.
Benefits of these gift items?
Diwali gift items help a corporate gain brand and corporate mileage throughout the year. It is a one time investment that reaps brand awareness for whole year and beyond by building not only brand recognition but also interpersonal goodwill amongst corporates and their customers. Deepawali gift items help improve customer relations, encourage repeat sales, improve existing business and create overall brand impact for the company.